Its All Good Media: From 73 to 97
A documented website cleanup and optimization story focused on technical health, SEO signals, accessibility, mobile readiness and validating what automated audit results actually meant before acting on them.
See the Actual Audit Results
The strongest proof is the audit itself. Scroll either image to compare the early 73-point scan with the later 97-point result.
From Multiple Flags to a Much Cleaner Site
The early scan surfaced broken-link, sitemap, accessibility and contact-path concerns. Later testing showed a substantially stronger technical picture and far fewer remaining issues.
Broken Links
The early scan reported broken internal links. The later scan reported no broken links in the sampled internal links.
Sitemap Detection
The earlier audit could not detect the XML sitemap. The later audit confirmed an XML sitemap was found.
Accessibility
Accessibility rose from 65 to 96 while the image-alt issue count was reduced dramatically.
SEO Signals
SEO improved from 71 to 100 in the BTB audit, alongside confirmed title, meta description and crawler signals.
Technical Health
Technical health moved from 70 to 100, with HTTPS, robots.txt and key technical checks passing.
Audit Validation
Conflicting automated results were reviewed in context instead of treating every scanner warning as an unquestioned site defect.
A Stronger, More Trustworthy Technical Picture
The outcome is not just a better score. The site moved from several visible warnings and uncertain technical signals to a much cleaner audit, stronger accessibility, better mobile readiness and clearer evidence of what was actually working.
How These Results Were Measured
These screenshots come from BTB’s Automated Website Audit process at different stages of the work. Performance and Mobile Readiness incorporate Google PageSpeed-based inputs, while the BTB audit also evaluates SEO, technical health, content and structure, accessibility, links and conversion basics. Automated tools can disagree when crawling, access or test conditions differ, so BTB reviews the evidence instead of relying on one score alone.
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