WordPress Performance Optimization Case Study | BTB Web Designs

Performance Optimization Case Study

WordPress Performance Optimization

How BTB improved its own website’s speed, mobile readiness and technical health through targeted optimization, careful testing and repeat measurement.

WordPress + DiviPerformanceTechnical SEOWP RocketImagify
94 → 97Overall Score+3 improvement
72 → 83Performance+11 improvement
72 → 83Mobile Readiness+11 improvement
94 → 100Technical Health+6 improvement
Before & After

See the Actual Audit Results

Instead of stretching two tall screenshots down the entire page, each audit now sits inside a scrollable proof window. Scroll either image to review the full report.

× BEFORE OPTIMIZATION
BTB Web Designs audit before optimization showing Performance 72, Mobile Readiness 72 and Technical 94
Baseline: Performance 72 · Mobile 72 · Technical 94 · Overall 94
✓ AFTER OPTIMIZATION
BTB Web Designs audit after optimization showing Performance 83, Mobile Readiness 83 and Technical 100
Repeat test: Performance 83 · Mobile 83 · Technical 100 · Overall 97
What We Changed

A Focused Optimization Pass

We changed what the measurements justified, then tested functionality before moving on. No score-chasing circus, just controlled improvements.

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Broken Link Cleanup

Removed the retired Jeeping Nation internal path and pointed visitors to the active Portfolio.

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WP Rocket

Configured caching, CSS optimization, JavaScript defer, LazyLoad and supporting performance settings.

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Image Delivery

Confirmed image optimization and WebP next-generation delivery through Imagify.

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JavaScript Handling

Enabled Delay JavaScript Execution after the safer optimization layer was proven stable.

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Divi & Cache Cleanup

Cleared generated caches so stale assets could not distort testing or visitor experience.

✓

Testing & Verification

Re-tested forms, audit functionality, mobile behavior and the same scoring process after changes.

Business Impact

A Faster, Cleaner Technical Foundation

The work improved the measured speed and mobile scores while bringing Technical Health to 100. The larger value is a cleaner WordPress foundation that is easier to maintain and less likely to create friction for visitors.

Performance improved by 11 points
Mobile Readiness improved by 11 points
Technical Health reached 100
Confirmed broken internal link removed
SEO, Content and Conversion remained at 100

How These Results Were Measured

Results were generated using BTB’s Automated Website Audit process. Performance and Mobile Readiness incorporate Google PageSpeed-based inputs, while the audit also evaluates SEO, technical health, content and structure, accessibility and conversion basics. Automated scores can vary with caching, network conditions, testing location and third-party resources.

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